Privacy policy

Privacy Policy

Last updated: 21 April 2026

Sahara Silk ("we", "us", or "our") operates the website saharasilk.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase. Please read this policy carefully. By using our site, you consent to the practices described below.

1. Information We Collect

Information You Provide

When you place an order, create an account, or contact us, we may collect:

  • Full name
  • Email address
  • Phone number
  • Shipping and billing address
  • Payment information (processed securely by our payment provider; we do not store card details)
  • Any other information you voluntarily provide (e.g. order notes, product reviews)

Information Collected Automatically

When you browse our website, we automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on each page
  • Referring website or link
  • Cookie and tracking data (see Section 5)

2. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders
  • Send order confirmations and shipping updates
  • Respond to customer service enquiries
  • Improve our website, products, and services
  • Send marketing communications (only with your consent; you can opt out at any time)
  • Detect and prevent fraud
  • Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your data with:

  • Shopify: Our e-commerce platform that processes orders and payments. See Shopify's Privacy Policy.
  • Shipping carriers: To deliver your orders (e.g. Royal Mail, DHL, Aramex, OnTrac).
  • Payment processors: To securely handle transactions (e.g. Shopify Payments, PayPal). We never see or store your full card number.
  • Analytics providers: Such as Google Analytics, to understand how visitors use our site.
  • Marketing platforms: If you opt in to email marketing (e.g. Shopify Email, Klaviyo).
  • Law enforcement: When required by law or to protect our legal rights.

4. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Order records are kept for a minimum of 6 years for tax and legal compliance. You may request deletion of your personal data at any time (see Section 7).

5. Cookies and Tracking

Our website uses cookies and similar technologies to:

  • Keep your shopping cart active during your visit
  • Remember your preferences (language, currency, region)
  • Analyse website traffic and performance
  • Serve relevant advertisements (if applicable)

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features on our site. For more information, see our Your Privacy Choices page.

6. Your Rights Under UK GDPR

If you are a resident of the United Kingdom or European Economic Area, you have the right to:

  • Access the personal data we hold about you
  • Rectify inaccurate or incomplete data
  • Erase your personal data ("right to be forgotten")
  • Restrict the processing of your data
  • Object to processing based on legitimate interests or direct marketing
  • Data portability — receive your data in a structured, commonly used format
  • Withdraw consent at any time (this does not affect prior lawful processing)

To exercise any of these rights, contact us using the details in Section 9. We will respond within 30 days.

7. International Transfers

Your information may be transferred to and processed in countries outside the UK, including the United States (where Shopify's servers are located) and the United Arab Emirates (where our operations are based). We ensure appropriate safeguards are in place for such transfers in accordance with UK data protection law.

8. Security

We take reasonable measures to protect your personal information, including:

  • SSL/TLS encryption on all pages
  • PCI-DSS compliant payment processing
  • Access controls limiting who can view customer data
  • Regular security reviews

However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

9. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, contact us at:

  • Email: contact@saharasilk.co.uk
  • Phone / WhatsApp: +44 7570 700 180
  • Hours: Daily, 9:00 AM – 6:00 PM

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.